Our Story.

Future Cheer has been the driving force in the development and expansion of the UK Cheer & Dance industry since it was established in November 2004. We believe every athlete should have the opportunity to gain valuable life lessons from their cheer and dance experiences — that cheer and dance are more than pyramids, trophies, and applause.

Cheerleading is much more than a sport; it's a great way to learn life skills that serve athletes well into the future. Future Cheer provides the ultimate competition experiences alongside premium education opportunities for athletes and coaches alike — safely progressing cheer & dance for the benefit of the whole community.

Our founding partners had been involved in cheerleading for more than a decade and saw the necessity to bring UK cheerleading to a new safe and professional level. By teaching a proper balance of skills, technique and safety, Future Cheer launched its highly acclaimed educational program for both coach and athlete from day one.

From the beginning, Future Cheer invested in the sport and fast became the benchmark in the UK others now aspire to. We were the very first organisation outside of the United States to join and be accepted by the USASF/IASF Governing Body — bringing uniformity across organisations and countries from 2004 onwards.

We were among the first to offer teams the opportunity and funding to take part at Cheerleading Worlds in Orlando, Florida — and the first and only organisation from the UK to take a first place at Worlds. We brought the first full-size cheerleading sprung floor into the UK and have used it as standard safety equipment at every competition since 2004.

By building on these things, we all have a solid foundation for the FUTURE.